|
1) Avoid Singles Bars
Look for a long-term relationship rather than a series of one-night stands --
even if you plan to farm out work only on an occasional basis. You really want
someone who will take the time to build up in-depth knowledge of your
organization and how it works. You also need someone you feel comfortable
working with, someone who understands your objectives, your audience and the style of writing
you need. Finally, you want to be able to edit copy, restructure articles,
request more background -- without ever having to say you're sorry.
2) Review Samples With a Fine-Tooth Comb
Look for attention-getting leads, lively quotes, clarity and freedom from arcane technical jargon.
If you like what you see, try to find out how heavily the writer is typically edited by his or her
clients. You don't want to hire a weak writer with good editors.
3) Look Under the Freelancer's Fingernails
The writer you hire will represent you and your department to other members of your organization
and the outside world. Even if the freelancer's only contact with your company is by telephone
or e-mail, he or she must be presentable. Ask yourself if the writer has enough professionalism,
courtesy and savvy and a wide variety of sources to interview without embarrassing you.
4) Network
Remember this dried-out buzzword? The best way to hire a writer is to get recommendations
from colleagues or industry associates. Knowing that someone has performed well for a similar
business or publication is a good way to start out on firm footing.
On the other hand, if you're considering a complete unknown, don't hesitate to ask for references.
5) Don't Pigeonhole
If you need a recruiting brochure drafted, it's nice to find someone with three dozen of them
under her belt. Nice -- but not necessary. If you find a candidate whose writing and personality
you like, give him a try. A professional with strong writing skills can easily adapt to a new
style or format. On the other hand, you can't change someone's personality. (I believe the
psychiatric community will back me up on this.)
6) Try a Trial
If you're still unsure about your candidate, hire him or her for a small project, or to work
on the first phase of a larger project. For example, if you're looking for someone to write
a newsletter, assign the person one article. Just be sure to pay for the writer's time, no
matter what the outcome. This will give you a good look at the person's work, and may be
the first step in building a positive working relationship.
From an article that first appeared in
IABC Communication World
|
